19 votes

Write alternative text as if you’re describing the image to a friend

3 comments

  1. [3]
    douchebag
    Link
    I honestly was under the impression that most websites just used alt text for... well... no reason at all. Often the alt text seems like it was filled in because whatever website builder was used...

    I honestly was under the impression that most websites just used alt text for... well... no reason at all. Often the alt text seems like it was filled in because whatever website builder was used provided the option for alt text, so whoever uploaded the image wrote whatever came to mind.

    And the rest of alt texts: they seem like they were written for SEO. Not sure if they actually help for SEO, but I wouldn't be surprised if they did. Does anyone experienced know?

    Funnily enough, I don't recall coming across an alt text in the style described by the article.

    2 votes
    1. cfabbro
      (edited )
      Link Parent
      It does. Google even specifically mentions alt-text, and alt-text best practices in their SEO docs: https://developers.google.com/search/docs/fundamentals/seo-starter-guide#images...

      Not sure if they actually help for SEO, but I wouldn't be surprised if they did. Does anyone experienced know?

      It does. Google even specifically mentions alt-text, and alt-text best practices in their SEO docs:
      https://developers.google.com/search/docs/fundamentals/seo-starter-guide#images
      https://developers.google.com/search/docs/appearance/google-images#descriptive-alt-text%20descriptive-titles-captions-filenames

      And I can tell you from personal experience (and based on a discussion with a Google Businesses rep) that they actually do lower the rank of sites that don't adhere to good accessibility practices, like including descriptive alt-text for every image.

      7 votes
    2. DefinitelyNotAFae
      Link Parent
      I have seen it, Bluesky and Tumblr both do decent jobs at alt text designed for accessibility. I suspect that there are websites copying Microsoft office keyword descriptions or using them for SEO...

      I have seen it, Bluesky and Tumblr both do decent jobs at alt text designed for accessibility. I suspect that there are websites copying Microsoft office keyword descriptions or using them for SEO but good alt text makes images "viewable" and "understandable" to those with screen readers.

      Gifs were just added on Bluesky proper and their lack of alt text built in has caused some folks to not use them. Even a "Jim from the Office looks at camera meme .gif" is better than nothing.

      6 votes